Technology has progressed to an amazing level in the past ten years. There was a time in which even a large business could get away with a simple website. Smaller businesses could get away with not having a website at all! These days, that’s completely impossible. If you plan on being in business for any length of time, you need to have a web presence, and you need to have a professionally designed website.
Many smaller companies try to get by on making a website on their own because professional web design can be quite expensive. Smaller businesses don’t always have the money to pay a professional, so they simply find some web design software online and see what they can do with it. The simple truth is that an amateur website looks and feels like an amateur project. No matter how much time and effort you put into a website, if you don’t have professional credentials, it’s simply not going to look like nice nor function as well as a professionally designed website. That’s the simple, basic truth. If you want to compete in the online world these days, you need a professional web design.
The Difference Between Professional And Amateur Web Design
To someone who has never really designed a website, they may not understand the difference between professional and amateur web design. If you’re not a professional, you may think that all that’s important is whether or not the website looks nice. To be fair, looking nice is an important factor. No one wants to go back to the early 90s, in the days of Geocities and Tripod websites that allowed you to put together a basic template and call it a day. Those were dark days in the history of web design, and it’s a good thing we’re past that.
These days, looking nice is almost a given. It’s so much easier, thanks to a variety of different web design programs, to ensure that your website will look nice. Thus, looking nice is no longer the difference between an amateur and a professional web site. So if that’s not the difference between a professional and an amateur website, what is the difference?
These days, the difference is a matter of functionality. An amateur website will do nothing more than list out information. Sometimes, that information isn’t even listed or easy to find. Many amateur websites have menus that you have to go through other menus to go through other menus to find the information you need. That’s a sure sign that the person who put together the website is a rank amateur.
A professionally designed website will make it easy for the customer to find all the information they need. There will be as few menus as possible, instead allowing for a more intuitive navigation of the website. It will allow customers and clients to find everything that they need, and do so as quickly as possible. That’s the difference between a professionally designed website and a website that’s designed by an amateur.
Hiring Professional Web Design Helps Your Business
If you’re a small business, you may get the idea that you simply don’t need to worry about an online presence. Most of your customers will be local people, after all. They’ll be able to find out about your business through local magazines and newspapers. Given that, is there a need to worry about paying for professional web design? At most, you may want to put together a Facebook page, and then not worry about it any longer.
The real truth is that professional web design is your key to getting notice. More and more people do their business on the web these days. Even local people may not be shopping at local businesses. Instead, people would rather search out an online business that will sell them what they need. These days, you can even order delivery food via online websites! Given that, there are plenty of people who never even bother trying to find local businesses to frequent.
It may seem counter-intuitive, but many people would rather order something online and wait several days for it to arrive than to head out to a local business and buy a thing. Yes, if they go to a local business, they’ll be able to go home with their product right then. They’ll have to get ready to head out, and go out and deal with people. Ordering something online is nothing more than a few clicks of their mouse.
Why professional web design is so important? If you want to find customers, if you want your customers to give you their business, you have to make it easy for them to give you their money. And these days, the easiest way to give a company money is through their website. So if you want to make it in today’s business world and ensure steady customers that will give you their business through thick and thin, make it easy on them to give you their money. The best way to do that is to hire professional web design. That way, you’ll never have to worry about whether or not they’re going to run off to Amazon or E-Bay.
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